Marketing Essay Example | Topics and Well Written Essays - 2250 words - 14

Marketing - Essay Example, a unwaveringly needs to flip primarily the following two issues a) would be the development of existing product a priority or b) emphasis should be rather given on the increase of the firms share in the targeting merchandising (Sloman 2005, 73)? In the second shell, the firm should try to introduce new products while in the archetypical case the characteristics of a firms product should be rather highlighted through appropriately customized trade strategies. In the case under examination, the first strategy would be rather used, aiming to emphasize on the advantages of the firms peculiar(prenominal) product, the Palmolive natural shampoo vibrant colour in regard to the targeting market, i.e. the Australian market. On the other hand, Dibb et al. (2008) note that the term Product as part of the marketing mix model, refers to a serial of issues, including the quality awareness, the product image, the value and the quality of the product but also the pro duct performance (Dibb et al. 2008, 94). The marketing policies used by a firm in order to support the performance of one of its products get under ones skin to refer to the above qualities/ needs of the product, the promotion of which in the targeting market will be attempted.In the case under examination, the marketing strategy of the firm in regard to the unique(predicate) product would be to boot influenced by the following facts the Palmolive natural shampoo vibrant colour has been introduced in order to meet specific needs the needs of people with dark-skinned vibrissa for increased hair care and protection (Colgate Palmolive 2011). more specifically, the above shampoo helps towards the recovery of hair damaged by the colour treatment in the specific product, a combination of UV filter and Avocado extracts (Colgate Palmolive 2011) has been used aiming to ensure the quick recovery of hair damaged by color treatment but also to ensure the increase of life of colored hair a nd the improvement of quality of colored hair (Colgate